In the wake of Covid-19, Bud Light used their TNF media space to highlight Black-owned restaurants across the country and motivate fans to seek out Black-owned restaurants in their city.

We partnered with documentarian Jason Harper and the EatOkra app to share the stories of Black-owned restaurants in the cities of TNF home games.

“Beckham’s B&M BBQ” - Cleveland, OH
ROLE: Art Director
Copywriter: Katie Johnston
Art Director: Kevin Kaminishi
Copywriter: Jessica Ghersi
Producer: Dave Lambert
Agency: Wieden + Kennedy
Director: Jason Harper

“Make My Cake” - Harlem, NY
ROLE: Art Director
Copywriter: Katie Johnston
Art Director: Kevin Kaminishi
Copywriter: Jessica Ghersi
Producer: Dave Lambert
Agency: Wieden + Kennedy
Director: Jason Harper

“Pearl’s Place” - Chicago, IL
ROLE: Art Director
Copywriter: Katie Johnston
Art Director: Kevin Kaminishi
Copywriter: Jessica Ghersi
Producer: Dave Lambert
Agency: Wieden + Kennedy
Director: Jason Harper

Campaign Press

CNN Business:
Bud Light ad campaign highlighting Black-owned restaurants to debut during Thursday Night Football

ADweek:
Black Restaurateurs Are the Stars of Bud Light’s New Documentary-Style Ads

MarketingDive:
Bud Light spotlights Black-owned eateries in 'Thursday Night Football' ads