Bud Light isn’t a fancy beer because beer doesn’t need to be fancy. Bud Light is for the many, not for the few.

“Bud Lights For Everyone”

ROLE: Art Director
Copywriter: Katie Johnston
Creative Director: John Parker
Creative Director: Brandon Henderson
Producer: Jordan Leinen
Agency: Wieden + Kennedy
Production Company: O Positive
Director: Jim Jenkins

We introduced two new characters into the Dilly Dilly world. Count and Countess Pamplemousse are everything that Bud Light is not, fancy.

“A Royal Affair”

ROLE: Art Director
Copywriter: Katie Johnston
Creative Director: John Parker
Creative Director: Brandon Henderson
Agency: Wieden + Kennedy
Production Company: O Positive
Director: Jim Jenkins

“One Sip”
ROLE: Art Director
Copywriter: Katie Johnston
Creative Director: John Parker
Creative Director: Brandon Henderson
Agency: Wieden + Kennedy
Production Company: O Positive
Director: Jim Jenkins

Count Pamplemousse found his way into many of our social extensions.